3 Ways to Create ECommerce Order Tracking Pages For Customers

 

An order tracking page is a web-hosted platform that lets its users track their packages or online orders in real-time. It shows a breakdown of items and services in orders, shipping date, delivery date, and the exact status of the order.

E-commerce free package tracking is the most essential part of enhancing customers’ experience while placing orders online. If users aren’t at ease as well as find it problematic to place orders online and track their packages, the online buzz of business will not provide efficiency the way it is doing now. 

That’s why I look for these basic ideas to create e-commerce tracking packages to lure customers and give them a user-friendly experience. 

Include Strong Subject Lines 

Using strong subject lines to implement order tracking through emails for redirecting customers to order tracking pages can be your first step to generating an improvised user experience. 

To begin with, add customers’ first name and other vital details like date of shipment, what they purchased, expected date of delivery or things that grab the attention of the customer in the first place. Few examples on how your subject line could be effortlessly read as - 

Hey (customer name), your order has been placed and will reach you soon! 

Keep an eye out, Coz your order will reach you anytime soon! 

Get excited, tomorrow’s the day when you will finally get what you ordered! 

The goal is to engage with customers and devise methods that force them to read it. Go for creativity over generic ideas in crafting catchy lines. 

Go For a Bold Call to Action 

The main objective of letting customers track their orders is to provide them an easy time with minimal complications. If there are no direct links provided for tracking order in the first place, the entire goal gets defeated. 

Customers should not in any way find difficulty in hovering over finding the order status. Your platform should clearly read information in bold letters, TRACK MY PACK or ORDER STATUS. These should be given maximum visibility and quick links for an advanced user experience. 

Add Product Recommendations and Marketing Assets 

Order tracking emails serve high open rates which means they can be a great way to highlight your other products and services via recommendations. You can include your brand discounts, offers and vital marketing content through it. 

Add one or two direct links that take customers to your product’s landing page and encourage them to buy your products. Your online store should be full of offers and discounts that appeal to the users to purchase one or two products on the go. Most importantly your order tracking page is that magical wand that helps you build customer engagement plus a customer lifetime value (CLTV), which deepens your brand’s loyalty. 

The Bottom Line

In the e-commerce world, it’s now easier than ever to place orders online and get them delivered at your doorstep. But, some users till date are not completely adjusted with the tracking system. The above strategies highlight some solid ways to enhance the same.